Designed and Built the SwiftPress Marketing Site — a Motion-Led Landing Page for an AI Writing Keyboard
The SwiftPress website is the product's storefront — a single scrolling page that has to explain a keyboard people cannot see until they install it. It walks a visitor from the core promise, through how the AI sits on top of the iOS keyboard, the 16 supported languages, the theme system, and a privacy explainer, into an App Store download with a three-day free trial.
- Client
- BJS Soft Solutions LLC
- Industry
- Productivity / AI Writing Tools
- Services
- Brand & Web Design, Marketing Site Development, Motion & Interaction Design
- Platform
- Marketing Website
- Timeline
- 6 Weeks
About the Project
The SwiftPress website is the product's storefront — a single scrolling page that has to explain a keyboard people cannot see until they install it. It walks a visitor from the core promise, through how the AI sits on top of the iOS keyboard, the 16 supported languages, the theme system, and a privacy explainer, into an App Store download with a three-day free trial.
Selling a Keyboard Nobody Can Try Before They Install It
SwiftPress lives inside other apps, so a marketing site can't just show a screenshot and expect the value to land. Visitors needed to understand an invisible, in-context AI layer, trust it with their typing, and reach the App Store — all in one scroll, on phones and desktops alike.
An abstract product to demo
The keyboard only appears once installed, so the site had to recreate the in-app feeling with motion and mockups.
Privacy is the main objection
Custom keyboards raise immediate trust questions, and the page had to answer them before asking for a download.
Many features, one scroll
Grammar, tone, translation, an assistant, and themes all needed room without turning the page into a spec sheet.
One clear conversion goal
Every section had to keep pushing toward a single action — install from the App Store and start the free trial.
From an invisible product to a scroll that sells it.
We turned the SwiftPress story into a single narrative page — establishing the promise, showing the AI in context through motion, addressing privacy head-on, and closing on the App Store — then built it as a fast, responsive marketing site.
01 / Discover
Pin down the core promise, the objections to defuse, and the one conversion goal the whole page serves.
02 / Design
Design the scroll narrative, in-context keyboard mockups, language and theme sections, and the privacy explainer.
03 / Build
Build the responsive site with scroll and hover motion, keeping it fast and legible on phones and desktops.
04 / Ship
Launch with App Store links, analytics, and SEO in place, wired to the three-day free-trial flow.
One Narrative Page That Recreates the In-App Experience
We built a single-scroll marketing site that opens on the promise — write smarter in any iOS app — then uses animated keyboard mockups to show grammar fixes, tone shifts, and translation happening in context. A live 16-language block, a theme carousel, an FAQ, and a dedicated privacy section each remove a reason not to install, before a final App Store call to action.
Animated keyboard mockups replay real rewrites — fix grammar, change tone, translate — so visitors see the in-context AI without installing anything.
A dedicated privacy section spells out on-device processing and skipped password fields, answering the main objection right before the download CTA.
A storefront that does the explaining for you.
Beyond a feature list, the site carries the SwiftPress narrative end to end — promise, in-context demo, languages, themes, privacy, and download — so the product sells itself in one scroll on any device.
One page that turns curiosity into an install.
By pairing a tight scroll narrative with motion that recreates the keyboard in context and a privacy section that meets the main objection head-on, the SwiftPress site gives a hard-to-demo product a clear, fast path from landing to App Store.
Scroll Narrative
The page is sequenced as a story — promise, how it works, proof, objection handling, CTA — so each section sets up the next.
Motion That Demos the Product
Animated keyboard mockups replay real grammar, tone, and translation actions, standing in for a product visitors can't try yet.
Privacy Explainer
A dedicated section lays out on-device processing, skipped password and payment fields, and a no-training promise in plain language.
Colours And Typography
Typography
The site uses SF Pro throughout, matching the keyboard and the iOS apps SwiftPress lives inside, so the marketing surface reads as an extension of the product rather than a separate brand world.
SF Pro
Explore more projects
See how we've helped teams solve complex product, platform and engineering challenges.
Built Halal Scan, a Barcode & E-Code Halal Verification App With 100,000+ Downloads and a 4.7-Star Rating
Shipped the Halal Scan Mobile App — Barcode & E-Code Checks in Under a Second, 100,000+ Downloads at 4.7★
Built Filo, a 1:1 Exam & Assignment Help App With 5M+ Downloads and a 4.5-Star Rating Across 250K+ Reviews
Have a project in mind? Let's talk.
Tell us what you're building and where you need support. We'll get back to you to discuss the right next step.
Mahad Asghar
Founder & CEO at CrossSonic
